PRIVACY NOTICE
Hood Agency ApS (hereinafter “HOOD”, “we,” “us”) is committed to protecting the privacy and security when processing your personal data. This Privacy Notice describes how we collect and use your personal data.
This Privacy Notice is intended for any former, current, potential client and user of a product or service offered by HOOD or just as a visitor to our website.
It is important that you read this Privacy Notice so you are aware of how and why we are using your data and what your rights are under the relevant data protection legislation.
1. DATA CONTROLLER
HOOD is responsible for the processing of personal data we have obtained from you or about you and making sure it’s processed in accordance with the data protection legislation. In accordance with the applicable regulations on the protection of personal data, HOOD is the “data controller”.
Hood Agency ApS
VAT: DK39332574
Aaboulevarden 52, 2. floor
8000 Aarhus C
Denmark
1.1 Contact
Should you have any questions or concerns regarding the processing of your personal data, you are more than welcome to contact us at [email protected].
You are welcome to contact us using one of the following languages: Danish, English, Swedish, or German.
We will respond to your inquiry as quickly as possible. We strive to answer all inquiries as quickly as possible and no later than within 1 month.
We request that, in connection with inquiries regarding your rights as described in section 6, you provide us with sufficient information to process your inquiry, including your full name and email address, so that we can identify you and respond to your inquiry.
2. HOOD AS DATA PROCESSOR
In certain cases, HOOD acts as a data processor on behalf of our clients. In cases where HOOD is the data processor, HOOD acts according to the instructions of the data controller and in accordance with a data processing agreement. In these cases, this privacy policy does not apply to the processing.
3. INFORMATION COLLECTED, THE PURPOSE OF DATA PROCESSING AND THE LEGAL BASIS
We collect personal data directly provided by you or made public by you. This may include publicly available information, including data we obtain from commonly accessible sources. Furthermore, we also receive technical data from analytical third-party providers, regarding your visit to our website.
We process personal information about you in a variety of different situations. Please read below for further details on our processing in these various situations.
3.1 Visitors to our website
When you visit our website, we may process information about your IP address as well as information about your computer, device, and browser. We may also process information about your visit (e.g., information about how you accessed our website, how you navigate it, which pages you visit, content you view, your searches, advertisements you have seen, etc.). This information is collected through cookies, log files, google analytics and other technologies.
We may also process data that you provide to us in connection with your use of the website, such as when you fill out a form or register online, including your name and/or company name, address and/or company address, work phone number/mobile number, email address, title, product interest, and any other information you provide to us.
We use the information to make relevant services and products available to you and to improve your experience of our websites and online services, as well as the services and products we offer. We also use data to show you content on our and others’ pages based on your activities and preferences, and to limit the number of times you see the same content.
Failure to provide the requested information may impact the functionality of our website for you.
You can read more about the use of cookies in our cookie polic .
Our legal basis for processing is our legitimate interests, cf. GDPR Article 6.1.f or your consent, cf. GDPR Article 6.1.a.
3.2 Clients and client prospects
When you are a client/potential client of ours or a contact person at one of our clients/potential clients, we process personal information such as your name, company name, company address, work phone number, work email address, title, payment information, as well as information from publicly available sources and any other information you provide to us.
We process personal information for the purpose of fulfilling the agreement with our
clients, including delivering services, invoicing, conducting statistics and quality management, as well as maintaining our client records and providing general service, marketing, and sales to our clients and potential clients.
Due to the purpose of the individual agreement, it is therefore a requirement that the client provides the personal data specified above. If the client does not wish to provide this information, an agreement cannot be finalized, and our services cannot be provided.
Our legal basis for processing is the agreement with you, cf. GDPR Article 6.1.b and/or our legitimate interests, cf. Article 6.1.f.
3.3 Talents
HOOD occasionally identify and engage with talents, hereinunder influencers and models, for various tasks related to our services. To manage communication and fulfill agreements, we process necessary and relevant data, including name, email, and address.
For influencers, we also process publicly available content from your social media profiles to promote and market our brand and clients in accordance with our agreement.
For models booked for jobs, we handle data such as your name and photos to fulfill the terms of the agreements.
Given the purpose of the individual agreement, it is necessary to provide the specified personal data. If the required information is not provided, the agreement cannot be completed, and in certain instances, payment may not be processed.
Our legal basis for processing is the agreement with you, cf. GDPR Article 6.1.b and/or our legitimate interests, cf. Article 6.1.f. Furthermore, our legal basis can be that personal data has already been published by yourself, cf. Article 9.1.e.
3.4 Partners and/or suppliers
If you are a partner or supplier to us, or a contact person at a partner/supplier, we process information about your name, company name, business address, work phone number, email address, and job title, as well as publicly available information and other information that you provide to us.
We process this information for contract management purposes and to receive goods and services from our suppliers and partners, and, where relevant, to fulfill agreements with our clients.
Due to the purpose of the individual agreement, it is therefore a requirement that the partner/supplier provide the personal data specified above. If the partner/supplier does not wish to provide this information, the agreement cannot be finalized, and in some cases, the payment may not be issued.
Our basis for processing this information is the agreement with you, cf. GDPR Article 6.1.b or our legitimate interests, cf. GDPR Article 6.1.f.
3.5 Events
If you choose to participate in our events, we process personal data in order to manage and hold the event.
We process your name, email, and phone number to organize and administrate the event.
Including but not limited to; contacting you to confirm if you have obtained a spot or if the spots are filled, informing you about changes in the event, and being able to maintain a participant list. Additionally, your name and email address will be processed in connection with a follow-up survey about the event.
Specifically for presenters, information about their name, title, and their associated organization/company will be processed. This is to be able to inform potential participants about their participation in order to promote the event.
If you do not provide such information, you may not be able to participate in the event.
Furthermore, any photos and videos taken during the event will be used for marketing purposes on HOOD’s website and social medias in order to showcase and promote our events. Naturally, no offensive, exploitative, or revealing images will be used.
If you do not wish to have your picture taken, please approach the photographer during the event. If you appear in any photos after the event that you do not wish to be included in, please contact through the provided contact information to specify which images you would like deleted and the reason for this request.
Our legal basis for processing is the agreement with you, cf. GDPR Article 6.1.b and/or our legitimate interests, cf. Article 6.1.f, or your consent, cf. GDPR Article 6.1.a.
3.6 Job application and job agent
If you apply for a job at HOOD, we collect personal data provided by you, such as address, phone number, email, pictures, video, application, and CV in order to assess whether you match a current hiring need in our company.
If you choose not to provide the requested information, we will be unable to consider your application for our positions, as it is necessary for us to assess your suitability for the role.
If you sign up for our job agent, we register the data you provide, including name and email, to send you relevant job postings.
Without providing the requested information, you won’t be able to sign up for our job agent and receive automatic notifications about job openings that match your profile.
Our basis for processing this information is our legitimate interests, cf. GDPR Article 6.1.f.
If you are part of a recruitment process and/or hired for the job, we will give you separate information about how we process your personal data.
3.7 Other situations
In connection with woods_ development, the company structure may change, for example, through a complete or partial sale of the business. In the event of a partial transfer of assets that include personal data, the legal basis for the associated disclosure of personal data is primarily GDPR Article 6.1.f, as HOOD has a legitimate interest in transferring parts of its assets and making commercial changes.
Personal data that we have collected for the purposes described above may also be processed to comply with laws and regulations to which we are subject in connection with the operation of our business, or to fulfill various reporting or disclosure obligations under applicable laws and regulations, cf. GDPR Article 6.1.c.
We are required to retain all accounting records in accordance with the Danish Bookkeeping Act for a period of time. This means that we store orders, invoices and similar documents for accounting purposes. These records may contain personal data such as name, address, and service description.
For certain data processing activities in HOOD, there are independent specific privacy notices:
4. TRANSFER OF DATA
In certain cases, we may share your personal data with third parties, including:
- Internal Third Parties:
Your personal data may be shared within our organization, including with our affiliated companies, departments, or employees who require access to your data for the purpose of providing our services.
- External Third Parties:
We may also disclose your personal data to external third parties, if required by law or as part of the services we provide to you. This includes authorized third-party service providers who need your personal information in order to contact and transact with you pursuant to your use of our services (such as banks or payment systems); service providers acting as processors who provide IT and system administration services such as newsletter service providers or customer satisfaction survey providers; respective authorities and/or professional advisers acting as sub-operators including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services as required.
In some cases, we might transfer your personal data to third parties in countries outside the EU/EEA, where necessary.
Transfer of personal data to third countries takes place within the framework of chapter 5 in the General Data Protection Regulation, meaning that such transfers will only happen:
- towards third countries, one or more specific sectors within a third country, or international organizations for which the European Commission deems that an adequate level of protection of personal data is in place; or
- if the recipient of the data obtained an appropriate certification or adhered to a specific code of conduct ensuring that the processing of personal data is appropriate and equal to those provided under EU law; or
- if the recipient implemented appropriate standard contractual clauses, prepared by the European Commission or prepared by the national Data Protection Agency and approved by the European Commission.
- in accordance with Article 49.1.b-e.
5. STORAGE OF YOUR PERSONAL DATA
We store your data, for the above purposes, securely and in compliance with the provisions of the applicable laws.
We limit access to your personal data to those employees, agents, contractors and other third parties who have a strict business need to know your data.
We only store your data for the duration necessary to fulfill the purposes for which it was collected or to comply with the contractual, legal, accounting or reporting obligations and observing the retention periods stated by the applicable laws.
Accordingly, we anonymize and/or delete your personal data once it’s no longer necessary to achieve the purpose for which it was collected.
Information collected in connection with the development of existing or potential customer relationships is retained as long as it is relevant to the existing or potential customer relationship, and for an additional period of up to six months.
Personal data included in accounting records is retained for five years from the end of the financial year, after which the data is deleted. The retention period is established based on the retention requirements of Section 10 of the Danish Bookkeeping Act and is therefore intended to comply with applicable legislation.
6. YOUR RIGHTS
According to the General Data Protection Regulation (GDPR), and the relevant data protection law you are entitled to exercise the rights as applicable to the specific processing situation. If you wish to exercise your rights, please contact us.
Your rights include the following:
- The right to request access to your personal data: You have the right to access the personal data we process about you.
- The right to rectify your personal data: You have the right to have incorrect personal data about you rectified and incomplete personal data completed.
- The right to erasure of your personal data: In certain circumstances, you have the right to have personal data about you deleted before the time we normally delete your information.
- The right to restriction of processing: In certain circumstances, you have the right to restrict the processing of your personal data. If you have the right to restrict processing, we may only process the data – except for storage – with your consent, or for the establishment, exercise, or defense of legal claims, or to protect a person or important public interests.
- The right to data portability: In certain circumstances, you have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to have these personal data transferred from one data controller to another.
- The right to object against the processing of your personal data: In certain circumstances, you have the right to object to our processing of your personal data, and always if the processing is for direct marketing purposes.
If the processing is based on your consent, you have the right to withdraw your consent at any time. This can be done by contacting us at the above email address. Withdrawal of your consent will not have any negative impact. However, it may mean that we can no longer fulfill specific requests from you in the future. Withdrawal of your consent will not affect the lawfulness of processing based on consent before its withdrawal. Furthermore, it will not affect any processing carried out on another legal basis.
You have the right to file a complaint with the competent supervisory authority, which in Denmark is “The Danish Data Protection Authority” (Datatilsynet). More information can be found here: www.datatilsynet.dk.
7. REVISION OF OUR PRIVACY NOTICE
We keep our Privacy Notice under regular review and thus, the notice may be subject to changes from time to time. The date of the latest revision of the Privacy Notice can be found on the bottom of this page. Any new, modified, or amended Privacy Notice will apply as per the revision date. Therefore, we encourage you to periodically review this statement to be informed about how we are protecting your information.
Revision date: 30.10.2024
Terms and conditions
The following terms and conditions for Hood Agency Aps, Aaboulevarden 52, 2-4 floor, 8000 Aarhus C, CVR 39332574 (hereinafter “HOOD”), shall apply to all projects that HOOD agrees to on behalf of the customer – unless the terms and conditions are deviated by expressively written contract. The agreement between the customer and HOOD will herein after referred to as “The Agreement”. The terms and conditions may be changed without further notice.
- ORDER CONFIRMATION
The customer is bound by The Agreement as soon as the order is placed. HOOD’s booking confirmation form, containing the specific terms of the booking, must be accepted and returned by the customer. Failure to accept and/or return the booking confirmation form whilst proceeding with the booking will be deemed to be an acceptance by the customer of these terms and conditions and they shall apply to and govern the booking between HOOD and the customer. Any amendment and/or variations made to the booking confirmation form by the customer shall not be valid and binding unless HOOD has agreed to such amendment and/or variation in advance and confirmed such agreement in writing. The customer will only be able to annul the order by previous written consent from HOOD.
- DELIVERY
- The delivery of the services will be in accordance with the Agreement that has been made between the customer and Hood (hereinafter “The Parties”). If a written agreement hasn’t been entered into between The Parties, or if a written Agreement doesn’t consider it, HOOD will be able to set the exact date of delivery of the services – it must, however, be in the period of where the Agreement is in force between the Parties.
- If nothing else is agreed upon, the place of delivery will be at HOOD’s business location at Aaboulevarden 52, 2-4 floor, 8000 Aarhus C or Christian IX’s street 1, 3tv, 1111 Copenhagen K.
- All shipment will be at the risk of the customer as well as paid by the customer.
- The time of delivery will be stated as far as possible in a possible offer or Agreement between the parties. HOOD is entitled to postpone the delivery by 14 days but must immediately notify the customer in writing of the delay. However, in case of Force Majeure, cf. below, the time of delivery must be postponed until the obstacle ceases and ordinary trade and transport is possible again.
- Any defects in the delivery due to HOOD are to be rectified as quickly as possible by HOOD, and no liability from the customer towards HOOD or any third party will be possible.
- PRICES
- All prices are without VAT.
- Apart from the offered or agreed price, HOOD is entitled to require payment for:
Extra work due to faulty material given by the customer or corrections in the delivered production.
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- Prices in other currency than DKK are based on the currency in DKK that was effective when the Agreement was entered into.
- All prices are calculated for delivery to HOOD’s address in Aarhus. Payment for transportation outside HOOD’s address in Aarhus and transportation insurance for this is to be paid by the customer besides the agreed price.
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- PAYMENT
- Unless otherwise agreed by written agreement, the payment from the customer to HOOD has to be by invoice, and it will be due 8 days from the invoice date. In case of late payment, a penalty of 3% per month will be added from the due date. HOOD may postpone the delivery or cancel the delivery in writing, without making themselves liable hereof if the customer still hasn’t paid past due payments on previous orders. Any loss to HOOD as a result hereof must be fully compensated by the customer.
- Deliveries that exceed a total price of DKK 50.000 will be invoiced with 50% before the job starts and the remaining 50% upon delivery.
- If the customer’s circumstances cause an agreement to not be carried out continuously HOOD is entitled to partial invoicing.
- DEFECTS
- If the delivery isn’t carried out in accordance with the Agreement or in accordance with the customer’s written instructions that has been accepted by HOOD, there is a defect.
- The delivery must in all cases have the characteristics guaranteed by the Agreement. If the delivery deviates from the Agreement, but the deviation is due to circumstances arising from the customer or that other than HOOD has adapted or performed maintenance to the delivery, this will not be regarded as a defect and HOOD cannot be held responsible for this.
- If the delivery suffers from a defect, the customer must notify HOOD in writing without undue delay.
- THE CUSTOMER’S OBLIGATIONS
- The customer undertakes to provide its own participants for the project and other stakeholders with the necessary knowledge and skills at the agreed times to the extent that is necessary. The customer is responsible for the management and coordination of all the customer’s stakeholders, including their communication with HOOD.
- The customer undertakes to provide access to available product information, necessary systems, user information, website analyzes and any existing strategic documentation that is current and relevant to the performance of the delivery.
- The customer commits to providing HOOD with approved electronic files with logos, product images and written content.
- The customer undertakes to be responsible for the accuracy of the material provided and the necessary approvals of the content.
- The customer undertakes to have all necessary rights and licenses for material provided to HOOD.
- LICENSED RIGHTS
- If nothing else is agreed upon, any material produced by HOOD for the customer, only include the right to use the material on the customer’s own homepage and catalogue for a period of 6 months.
- Unless anything else has been agreed upon, any licensed usage may only used within the borders of the Danish Kingdom.
- Any booking is personal to the customer and therefor the costumer may not without written approval from HOOD assign its rights hereunder to any third party that being a company, legal entity or person.
- Any utilization of the licensed usage rights, before the agreed amount has been fully paid shall be prohibited.
- For the avoidance of doubt, if any reference to the followings terms is mentioned in the Agreement, they shall have the following meaning:
- POS (point of sale): POS is limited to use of material in stores owned by the customer, or shopping complexes or buildings that include the customer’s stores. This does not include material in windows, on the front of the door, on banners hung on the store etc. If the store is located in shopping complexes, the shopping complex will be perceived as outside.
- Outdoor or OOH (Out of home): Outdoor include use of material outside. Outside is limited to use outside the physical store, this could be, but is not limited to: billboards, posters at bus stops, material printed and put directly on busses or in windows etc.
- Online: Includes the right for the customer to use the material online on web pages owned by the customer, such as web sites, blogs etc. This does not include third party banners and use on Social Media.
- Social Media: Include the right to use material on Social Media owned by the customer such as but not limited to; “Youtube”, “Facebook”, “Instagram”, “Twitter”, etc.
- Catalogue: Include the right to use the material in physical and printed catalogues. The customer is only allowed to use the material for physical and printed catalogues owned and made by the customer.
- Digital catalogues: Include the right to use material in the customer’s digital catalogues. This includes but is not limited to; digital catalogues in its core meaning, as well as showcasing of the digital catalogues at monitors in the customer’s store, or showcasing of the digital catalogues in stores that keep the customer’s brand.
- Advertising: Include the right to use material POS, OOH, Online, Social Media, Catalogue and Digital catalogues freely and unimpeded in advertising for the customer. This also includes the right to show the material in catalogues from third parties.
- Print: Include the right for the customer to use the materials in printed versions such as flyers, postcards and business cards etc. This is limited to print in store, which prevents use OOH.
- E-com: Include the rights to use the material for the customer’s ecommerce, such as web shop or Instagram business where it is possible to shop directly from the picture. This does not include the right to use the material for banners and other digital use.
- Billboards: Include the right for the customer to use material for billboards in agreed upon areas.
- Cinema: Include the right to use material in commercials before movies at the cinema in agreed upon areas.
- TVC (TV commercial): Include the right to use the material for TV and commercials in accordance with what the material is created for.
- Full Buyout: Include the right to use the material in all media aspects in accordance with what the material is created for.
- Internal usage: Include the right to use material internally in the company. This is limited to in house physical use as well as online use with a limited access for employees, which could e.g. be for training purposes. It does not include the right to use it in a way that makes it public to people outside the company.
- BTL (Below the line): Include all the above-mentioned terms apart from TV, Billboard, Print and Cinema.
- ATL (Above the line): Include all above-mentioned medias.
- FORCE MAJEURE
- HOOD shall not be liable if the following non-exhaustive force majeure incidents occur and prevent or delay the performance of the Agreement: War and mobilization; rebellion and civil disobedience; terrorism; natural disasters; strike and lockout; shortage of goods; errors, defects or delays in deliveries from subcontractors or if subcontractors are otherwise affected by the circumstances; fire; lack of means of transport; exchange restrictions; import and export restrictions; death, illness or absence of key employees; computer virus; or other circumstances beyond the direct control of HOOD. In such cases, the affected, HOOD, must be entitled to postpone its fulfillment of the obligation until the obstacle is terminated, or alternatively to cancel the Agreement in whole or in part without taking any responsibility for it, if the obstacle causes the fulfillment to be postponed for more than 6 months.
- PRODUCT LIABILITY AND LIMITATION OF LIABILITY
- For product liability, the rules in force in Danish law shall apply at all times. Unless otherwise required by mandatory legal rules, HOOD is not responsible for any operational loss, loss of profits or other indirect loss arising from product liability.
- HOOD has no responsibility for loss or damage to property such as originals, materials etc. that does not belong to HOOD but are left in HOOD’s custody for the purpose of solving agreed tasks or for the storage of already delivered deliveries. However, HOOD is liable if it is proven that the loss or damage is due to gross negligence on the part of HOOD’s employees. It is the customer’s responsibility to sign an insurance to secure items from damage and damage from use in the production towards fulfilling the Agreement between the Parties.
- 1.THE SUBCONTRACTOR
- HOOD is entitled to have all, or part of the job done by a subcontractor.
- 2. DUTY TO INFORM
- The Parties shall inform each other in writing of any matter which is deemed to be of significance for the completion of the Agreement in such a timely manner, that makes the second part able to adapt to the future situation.
- 3. LAW AND JURISDICTION
- The Agreement must be governed by and constructed in accordance with Danish law without regard to the applicable international private law rules to the extent that the application of such rules would lead to a choice of law other than Danish law. Where recovery of debt is needed by HOOD, HOOD may at any time choose to recover the debt at the customer’s home in accordance with the laws of that country.
Updated on: 8th of October 2019
Cookie policy
What is a cookie?
A cookie is a small data file stored in your computer, tablet or smartphone. A cookie is not a program that can contain harmful malware or virus.
How our website uses cookies
Some cookies perform essential functions for our website. Cookies also help us get an overview of your visit to our website so we can continuously optimize and tailor the experience to your needs and interests. For example, cookies remember things like the items added to the shopping cart; whether you have visited our website before; if you are logged in; and the specific language and currency you prefer to see on the website. We also use cookies to target our ads specifically to you on other websites. In general, we use cookies as part of our service to present you with content that is as relevant to you as possible.
You can see the specific services that store cookies and why they do it, under the different categories:
How long are cookies stored?
The length of time a cookie is stored on your devices and browsers varies. The lifetime is calculated according to your last visit to the website. When a cookie expires, it is automatically deleted. All our cookies’ lifetimes are specified in our cookie policy.
How to block or delete cookies
You may at any time block all or just third-party cookies completely by changing the browser settings on your computer, tablet or smartphone. The location of these settings will depend on the browser you use. However, you should be aware that if you block all or just third-party cookies, there may be functions and services that you will be unable to use on the website (because these depend on cookies).
You can opt-out of cookies from Google Analytics here.
How can you delete cookies?
It is easy to delete cookies that you have previously accepted. It depends on which browser (Chrome, Firefox, Safari, etc.) and device (smartphone, tablet, PC, Mac) you are using.
You can typically find this information under settings – Security and Privacy – but this may vary from one browser to another. Specify which device/browser you are using (click the appropriate link):
- Internet Explorer
- Microsoft Edge
- Mozilla Firefox
- Google Chrome
- Opera
- Safari
- Flash cookies
- Apple
- Android
- Chrome, Android
Changing your consent
You can change your consent by either deleting cookies from your browser or by changing your original choice by clicking the link below:
You can change your consent by clicking here
Remember: If you use more than one browser, you must delete cookies in all of them.
Do you have any questions?
If you have any comments or questions relating to our information and/or processing of personal data, please feel welcome to contact us. The cookie policy itself is updated once a month by Cookie Information. If you have any questions about our cookie policy, you are welcome to contact Cookie Information on their website.
The cookie policy was last updated on 15.01.2025
Necessary
Strictly necessary cookies help make a website navigable by activating basic functions such as page navigation and access to secure website areas. Without these cookies, the website would not be able to work properly.
Name: CookieInformationConsent
Vendor: www.hood-agency.dk
Purpose: Supports the website’s technical functions.
Expiry: a year
Service: Cookie Information
Privacy policy: https://cookieinformation.com/cookie-and-privacy-policy/
Your consent applies to the following domains: hood-agency.dk
Privacy notice for HOOD’s social media
This Privacy Notice for social media applies to Hood Agency ApS (hereinafter “HOOD”, “we,” “us”) our processing of personal data collected through HOOD’s profiles or pages on social media.
1. DATA CONTROLLERS
HOOD and the social media providers are joint data controllers for the processing of your personal data collected in connection with your visit to HOOD’s profile or page on the respective social media platform.
Hood Agency ApS
VAT: DK39332574
Aaboulevarden 52, 2. floor
8000 Aarhus C
Denmark
(+45) 81 10 11 12
HOOD complies with the Danish Data Protection Authority’s guidelines on joint data controllership and seeks, to the best of its ability, using available tools and means, to ensure that you are informed about the processing of your personal data when visiting HOOD’s profiles or pages on social media.
HOOD has profiles or pages on the following social media platforms:
- Instagram (Meta Platforms Ireland Limited)
Instagram’s privacy policy is available here
You can adjust your privacy settings on Instagram here
You can read the agreement on joint data controllers here - LinkedIn (LinkedIn Ireland Unlimited Company)
LinkedIn’s privacy policy is available here
You can adjust your privacy setting on LinkedIn here
You can read the agreement on joint data controllers here
2. INFORMATION COLLECTED
When you visit or interact with our profiles on social media, both HOOD and the provider of the respective social media platform may collect, process, and store the following types of personal data about you:
- Information available on your profile, including your name, gender, marital status, workplace, interests, and your city.
- Whether you “like” or use other reactions on our profile.
- Comments you leave on our posts.
- That you have visited our profile.
3. THE PURPOSES OF THE PROCESSING PERSONAL DATA
HOOD processes your personal data for the following purposes:
- Improving our products and services, including our profiles and pages on social media.
- Statistics and analysis.
- To communicate with you if you comment on a post, leave a review, or send us a message.
- Marketing in general.
The social media providers process your personal data for purposes such as:
- Improving their advertising system.
- Providing HOOD with statistics, which are partly based on your visit to our profiles and pages.
- Advertising and customizing activities on the page.
4. THE LEGAL BASIS OF THE PROCESSING
HOOD processes your personal data based on HOOD’s legitimate interest in being able to communicate with you and market us to you on our social media profiles, as well as our legitimate interest in improving our products and services, cf. GDPR article 6.1.f.
The social media providers base their processing of your personal data on their legitimate interests, including their interest in improving their advertising system and providing HOOD with statistics, which the social media provider may create based on your visit to HOOD’s profile or page on the social media platform. Additionally, the social media providers have a legitimate interest in delivering an innovative, personalized, secure, and profitable service, cf. GDPR article 6.1.f.
Furthermore, the social media providers may process some of your personal data in accordance with your consent, which you can withdraw at any time through your privacy settings on the social media platform, cf. GDPR article 6.1.a.
5. STORAGE OF YOUR PERSONAL DATA
Your personal data will be retained by HOOD for up to two years. However, the information may be stored for a longer period in anonymized form.
Please refer to the privacy policies of the individual social media providers for information on how long they retain your personal data.
6. TRANSFER OF DATA
To fulfill the purposes mentioned above, we may grant third parties access to your personal data, who, based on a contractual relationship with HOOD, provide relevant services. This may include, for example, IT providers. Such service providers will only process personal data in accordance with our instructions as per the data processing agreements entered into. These recipients may be established outside the EU/EEA. In such cases, your personal data will be transferred to the recipient based on an adequacy decision, a certification mechanism, or the European Commission’s standard contractual clauses, which you have the right to access.
Additionally, HOOD may disclose your personal data to the provider of the social media platform where you visit our profile.
Your personal data will not, in principle, be disclosed to third parties beyond what is described above without your permission, unless required by law or we have a legitimate interest in doing so.
You can find more information about who the social media providers share your personal data within the privacy policies of each provider.
Social media providers may transfer your personal data to recipients outside the EU/EEA in accordance with applicable data protection legislation. You can read more in the privacy policies of the individual providers.
7. YOUR RIGHTS
According to the General Data Protection Regulation (GDPR), and the relevant data protection law you are entitled to exercise the rights as applicable to the specific processing situation.
- The right to request access to your personal data: You have the right to access the personal data we and the social media provider process about you.
- The right to rectify your personal data: You have the right to have incorrect personal data about you rectified and incomplete personal data completed.
- The right to erasure of your personal data: In certain circumstances, you have the right to have personal data about you deleted before the time we normally delete your information.
- The right to restriction of processing: In certain circumstances, you have the right to restrict the processing of your personal data. If you have the right to restrict processing, we may only process the data – except for storage – with your consent, or for the establishment, exercise, or defense of legal claims, or to protect a person or important public interests.
- The right to data portability: In certain circumstances, you have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to have these personal data transferred from one data controller to another.
- The right to object against the processing of your personal data: In certain circumstances, you have the right to object to our processing of your personal data, and always if the processing is for direct marketing purposes.
If the processing is based on your consent, you have the right to withdraw your consent at any time. This can be done by contacting us at the above email address. Withdrawal of your consent will not have any negative impact. However, it may mean that we can no longer fulfill specific requests from you in the future. Withdrawal of your consent will not affect the lawfulness of processing based on consent before its withdrawal. Furthermore, it will not affect any processing carried out on another legal basis.
You have the option to change your privacy settings on social media by clicking the above links, allowing you to control how your personal data is collected and processed when you visit HOOD’s profiles and pages on social media.
The general setup of social media platforms and the agreements HOOD has with these providers indicate that you should contact the provider of the relevant social media platform if you wish to exercise your rights. This is because only they have the functional capability to take the necessary actions to address most of your requests.
However, if you believe that HOOD can address your request, you are, of course, welcome to contact us. You can read HOOD’s general privacy policy on our website for more information on how we handle personal data. See HOOD’s general privacy policy here.
You have the right to file a complaint with the competent supervisory authority, which in Denmark is “The Danish Data Protection Authority” (Datatilsynet). More information can be found here: www.datatilsynet.dk.
8. REVISION OF THIS PRIVACY NOTICE
We keep our Privacy Notice under regular review and thus, the notice may be subject to changes from time to time. The date of the latest revision of the Privacy Notice can be found on the bottom of this page. Any new, modified, or amended Privacy Notice will apply as per the revision date. Therefore, we encourage you to periodically review this statement to be informed about how we are protecting your information.
Revision date: 30.10.2024