Sea New York
PR & Communication
Client: Sea New York is a NYC-based women’s wear fashion brand, born out of the friendship between childhood friends Sean Monahan and Monica Paolini. Together, they share a vision that is distinctively Sea New York—combining Monica’s eye for vintage-feeling pieces and Sean’s leanings towards more modern, clean styles. Today, Sea New York is sold internationally in some of the world’s most prestigious stores.
Location: Copenhagen, 2019–2024
Task: We first started working with Sea New York in 2019. The brand was seeking new adventures outside the US. We helped Sea New York outline and execute a market entry strategy in Scandinavia.
Our collaboration evolved, and quickly, we supported Sea New York globally, covering Scandinavia, Europe, the UK, and the US with press outreach, influencer community curation and seeding, influencer campaigns, and events.
Brand strategy, PR & communication & events
Sea New York
Lookbook & campaign production
Client: Sea New York is a NYC-based women’s wear fashion brand, born out of the friendship between childhood friends Sean Monahan and Monica Paolini. Together, they share a vision that is distinctively Sea New York—combining Monica’s eye for vintage-feeling pieces and Sean’s leanings towards more modern, clean styles. Today, Sea New York is sold internationally in some of the world’s most prestigious stores.
Location: Copenhagen, Resort 2024
Task: We have been collaborating with Sea New York on lookbook and campaign production since the beginning of our partnership, helping the brand bring its vision to life.
Hood Agency was assigned to manage the creative direction, project management, team setup, and production.
Brand strategy, creative development, production & post-production
Sea New York
Lookbook & campaign production
Client: Sea New York is a NYC-based women’s wear fashion brand, born out of the friendship between childhood friends Sean Monahan and Monica Paolini. Together, they share a vision that is distinctively Sea New York—combining Monica’s eye for vintage-feeling pieces and Sean’s leanings towards more modern, clean styles. Today, Sea New York is sold internationally in some of the world’s most prestigious stores.
Location: Copenhagen, FW23
Task: We have been collaborating with Sea New York on lookbook and campaign production since the beginning of our partnership, helping the brand bring its vision to life.
Hood Agency was assigned to manage the creative direction, project management, team setup, and production.
Brand strategy, creative development, production & post-production
Sea New York
Lookbook & campaign production
Client: Sea New York is a NYC-based women’s wear fashion brand, born out of the friendship between childhood friends Sean Monahan and Monica Paolini. Together, they share a vision that is distinctively Sea New York—combining Monica’s eye for vintage-feeling pieces and Sean’s leanings towards more modern, clean styles. Today, Sea New York is sold internationally in some of the world’s most prestigious stores.
Location: Copenhagen, PF23
Task: We have been collaborating with Sea New York on lookbook and campaign production since the beginning of our partnership, helping the brand bring its vision to life.
Hood Agency was assigned to manage the creative direction, project management, team setup, and production.
Brand strategy, creative development, production & post-production
Sea New York
PF23 – influencer campaign
Client: Sea New York is a NYC-based women’s wear fashion brand, born out of the friendship between childhood friends Sean Monahan and Monica Paolini. Together, they share a vision that is distinctively Sea New York—combining Monica’s eye for vintage-feeling pieces and Sean’s leanings towards more modern, clean styles. Today, Sea New York is sold internationally in some of the world’s most prestigious stores.
Location: Copenhagen, 2023
Task: With the launch of the brand’s PF23 women’s wear & kids’ collection, we initiated a global influencer campaign. Sea New York is a family-driven business, and we wanted to create a personal story and celebrate modern families. We activated five talents from the brand’s community, each of whom was handed an analogue camera to create their visualization of their own unique family while wearing the new collection.
Creative direction, project management, influencer curation & negotiation
Sea New York
SS23 – community dinner
Client: Sea New York is a NYC-based women’s wear fashion brand, born out of the friendship between childhood friends Sean Monahan and Monica Paolini. Together, they share a vision that is distinctively Sea New York—combining Monica’s eye for vintage-feeling pieces and Sean’s leanings towards more modern, clean styles. Today, Sea New York is sold internationally in some of the world’s most prestigious stores.
Location: Copenhagen, 2022
Task: During Copenhagen Fashion Week Spring 2023, we initiated a dinner gathering the Sea New York community for an exclusive floating dinner by the sea. We started the evening in true Sea New York spirit with a guided boat trip and ended with a dance.
Concept, project management, production & guest management