66North
Brand Strategy & positioning
Client: 66°North was founded in 1926 and is an Icelandic outerwear company creating multipurpose, made to last pieces. 66°North brings the power and beauty of the North to the world through their products. Creating clothes that make life and activity possible where there would otherwise be none, and business practices that conserve and protect the North at a time when our glaciers, weather, and natural landscape are under dramatic threat from climate change. 66°North is B-Corp certified and carbon neutral.
Location: Copenhagen, 2022 – 2024
Task: Our collaboration with 66°North began in 2022 when the brand sought to strengthen its presence in Scandinavia, particularly within fashion and lifestyle. Hood Agency developed and executed a future-proof brand strategy, encompassing influencer community curation, product seeding, press outreach, and events.
Brand strategy, PR & communication
66North
Social run – influencer event
Client: 66°North was founded in 1926 and is an Icelandic outerwear company creating multipurpose, made to last pieces. 66°North brings the power and beauty of the North to the world through their products. Creating clothes that make life and activity possible where there would otherwise be none, and business practices that conserve and protect the North at a time when our glaciers, weather, and natural landscape are under dramatic threat from climate change. 66°North is B-Corp certified and carbon neutral.
Location: Copenhagen, 2024
Task: 66°North wanted to draw attention to their activewear collection and highlight the functional and fashionable aspects of their running styles and accessories. We invited influencers from the community to test the products in a natural environment with a morning run in nature followed by a lovely breakfast.
Concept, production & guest management
66North
Hiking trip – influencer trip
Client: 66°North was founded in 1926 and is an Icelandic outerwear company creating multipurpose, made to last pieces. 66°North brings the power and beauty of the North to the world through their products. Creating clothes that make life and activity possible where there would otherwise be none, and business practices that conserve and protect the North at a time when our glaciers, weather, and natural landscape are under dramatic threat from climate change. 66°North is B-Corp certified and carbon neutral.
Location: Copenhagen, 2024
Task: During the fall, we hosted an influencer hiking trip in the woods. We wanted to draw attention to the 66°North outerwear styles and showcase their functionality and design in an active environment.
We teamed up with a local mushroom expert and a local chef, inviting influencers from the community to spend a morning in the woods for a mushroom hunt and an outdoor cooking class.
Concept, production & guest management