Spektakelstrik

Web design & development

Client: Spektakelstrik is a Danish knitwear brand created by Mie Firring – a former Art Director turned full-time knitting designer. Since 2015, Mie has been on a mission to make knitting fun, accessible, and inspiring for everyone. With a background in graphic design, her patterns are known for their thoughtful layout, clear instructions, and helpful video guides tailored to all levels of knitters.

Location: Denmark, 2023

Task: In collaboration with Spektakelstrik, Hood Agency led the redesign and development of a new webshop that brings the brand’s playful and creative energy to life online. The result is a visually engaging and user-friendly platform where Mie’s designs, tutorials, and personality can shine.