66North

Social run – influencer event

Client:  66°North was founded in 1926 and is an Icelandic outerwear company creating multipurpose, made to last pieces. 66°North brings the power and beauty of the North to the world through their products. Creating clothes that make life and activity possible where there would otherwise be none, and business practices that conserve and protect the North at a time when our glaciers, weather, and natural landscape are under dramatic threat from climate change. 66°North is B-Corp certified and carbon neutral.  

Location: Copenhagen, 2024 

Task: 66°North wanted to draw attention to their activewear collection and highlight the functional and fashionable aspects of their running styles and accessories. We invited influencers from the community to test the products in a natural environment with a morning run in nature followed by a lovely breakfast. 

Concept, production & guest management