Sea New York

PR & Communication

Client: Sea New York is a NYC-based women’s wear fashion brand, born out of the friendship between childhood friends Sean Monahan and Monica Paolini. Together, they share a vision that is distinctively Sea New York—combining Monica’s eye for vintage-feeling pieces and Sean’s leanings towards more modern, clean styles. Today, Sea New York is sold internationally in some of the world’s most prestigious stores. 

Location: Copenhagen, 2019–2024 

Task: We first started working with Sea New York in 2019. The brand was seeking new adventures outside the US. We helped Sea New York outline and execute a market entry strategy in Scandinavia. 

Our collaboration evolved, and quickly, we supported Sea New York globally, covering Scandinavia, Europe, the UK, and the US with press outreach, influencer community curation and seeding, influencer campaigns, and events. 

Brand strategy, PR & communication & events