Ragbag

PR & Communication

Client: Founded in Copenhagen in 2020, Ragbag is a jewelry brand born from a passion for craftsmanship and creativity, with a desire to bring modernity and creative expression to the jewelry landscape. 

Inspired by a love for art, architecture, and nature, the brand offers unique pieces that blend traditional craftsmanship with contemporary design. Ragbag introduces four collections a year. 

Location: Copenhagen, 2020–2025 

Task: We first started working with Ragbag in 2020 when the brand launched, helping establish global brand awareness. We outlined and executed a global PR and communication strategy, including press outreach, influencer community curation, seeding, and events.

Brand strategy, PR & communication