Sea New York

PF23 – influencer campaign

Client: Sea New York is a NYC-based women’s wear fashion brand, born out of the friendship between childhood friends Sean Monahan and Monica Paolini. Together, they share a vision that is distinctively Sea New York—combining Monica’s eye for vintage-feeling pieces and Sean’s leanings towards more modern, clean styles. Today, Sea New York is sold internationally in some of the world’s most prestigious stores. 

Location: Copenhagen, 2023 

Task: With the launch of the brand’s PF23 women’s wear & kids’ collection, we initiated a global influencer campaign. Sea New York is a family-driven business, and we wanted to create a personal story and celebrate modern families. We activated five talents from the brand’s community, each of whom was handed an analogue camera to create their visualization of their own unique family while wearing the new collection. 

Creative direction, project management, influencer curation & negotiation