Name It

Influencer collaboration

Client: NAME is a Danish children’s wear brand that is part of BESTSELLER. It is represented in more than 20 markets across Europe, Asia, North America, South America, and Australia, covering the needs of children from ages 0 to 16. 

Location: Los Angeles, 2024 

Task: With more than 350,000 followers, Jorge Cuevas Jr. is one of the biggest children’s influencers on Instagram. He is best known for his “small talks” social media videos, where he interviews his children on both big and small topics. For Name It’s SS25 campaign, we initiated an influencer campaign with Jorge, where he produced social media content for both his own platform and Name It’s. 

Creative direction, project management & talent negotiation