66North

Hiking trip – influencer trip

Client: 66°North was founded in 1926 and is an Icelandic outerwear company creating multipurpose, made to last pieces. 66°North brings the power and beauty of the North to the world through their products. Creating clothes that make life and activity possible where there would otherwise be none, and business practices that conserve and protect the North at a time when our glaciers, weather, and natural landscape are under dramatic threat from climate change. 66°North is B-Corp certified and carbon neutral.

Location: Copenhagen, 2024

Task: During the fall, we hosted an influencer hiking trip in the woods. We wanted to draw attention to the 66°North outerwear styles and showcase their functionality and design in an active environment.

We teamed up with a local mushroom expert and a local chef, inviting influencers from the community to spend a morning in the woods for a mushroom hunt and an outdoor cooking class.

Concept, production & guest management