BoConcept

Helena Christensen collaboration

Client: BoConcept has championed Danish modernism since 1952. From a small firm in 1952, it has grown to become Denmark’s most global furniture brand, with 340 stores in 67 markets.

Its principles are simplicity, elegant functionality, craftsmanship, and timeless beauty. With a manifesto to “Live More, Live Extraordinary,” BoConcept transforms spaces into more extraordinary places.

Location: NYC & Copenhagen, 2025–2026

Task: Helena Christensen was appointed Artistic Director for BoConcept in 2025. In this role, she focuses on the brand’s image and design, acting as the face of BoConcept, curating and designing products, collaborating on photography, and directing brand campaigns. She will also work with new design talent, showcasing her expertise in color and patterns to shape the company’s future.

Hood Agency manages Helena’s representation with BoConcept.

Talent representation, design collaboration, campaign management & brand activations