MSCH Copenhagen

Design collaboration

Client: MSCH Copenhagen is a fashion brand based in Denmark. The brand focuses on creating versatile pieces that embody a sense of sophistication and simplicity, appealing to both casual and formal wear. MSCH also places importance on sustainability, striving to incorporate eco-friendly practices in their production processes and collections. 

Location: Copenhagen, 2022–2023 

Task: In connection with MSCH Copenhagen’s relaunch in 2023, they wanted to create a collaboration that was authentic and powerful on social media. Influencer Cecilie Haugaard partnered with MSCH Copenhagen for a three-step activation. The collaboration began with a social media activation on Cecilie Haugaard’s Instagram @cillemouse during November and December 2022. The second step led to the “Inspired by @cillemouse” collection, which launched in April 2023. The third step saw MSCH Copenhagen unveil the Cecilie Haugaard x MSCH Copenhagen collection, introducing their Winter 2023 collection designed by Cecilie Haugaard. The launch of the collection was supported by a campaign, shot by photographer and supermodel Helena Christensen, and an intimate breakfast event. 

Hood Agency handled Cecilie’s and Helena’s representation with MSCH Copenhagen and the project management of all three steps. 

Brand strategy, talent representation, social media campaign management & monitering, design collaboration, campaign production & events