66North

Brand Strategy & positioning

Client:  66°North was founded in 1926 and is an Icelandic outerwear company creating multipurpose, made to last pieces. 66°North brings the power and beauty of the North to the world through their products. Creating clothes that make life and activity possible where there would otherwise be none, and business practices that conserve and protect the North at a time when our glaciers, weather, and natural landscape are under dramatic threat from climate change. 66°North is B-Corp certified and carbon neutral.  

Location: Copenhagen, 2022 – 2024 

Task: Our collaboration with 66°North began in 2022 when the brand sought to strengthen its presence in Scandinavia, particularly within fashion and lifestyle. Hood Agency developed and executed a future-proof brand strategy, encompassing influencer community curation, product seeding, press outreach, and events.

Brand strategy, PR & communication