A. Roege Hove

AW22 Runway show

Client: A. ROEGE HOVE was founded in 2021. A Copenhagen-based conceptual knitwear brand that challenges traditions with a modern and artistic approach to original craftsmanship. In 2021, A. ROEGE HOVE won The Wessel & Vett Prize, Scandinavia’s most prestigious and independent award for fashion design. Since then, the brand has presented four innovative collections during Copenhagen Fashion Week. 

Location: Copenhagen, 2022 

Task: We first started working with A. ROEGE HOVE in 2022. A. ROEGE HOVE wanted to establish a strong global position, and Hood Agency was assigned to curate an international influencer community, including influencer seeding, and secure international press coverage. During Copenhagen Fashion Week AW22, A. ROEGE HOVE hosted its AW22 runway show. Hood Agency was tasked with handling the guest list, seating, influencer dressing, and press coverage, along with providing support on production and show photography. 

Production support & guest management